AROMATHERAPY

For the Aromatherapy scented product collection designed for Walmart México, our mission was to create a spa-like experience that consumers could enjoy in the comfort of their homes. Drawing inspiration from the core spa values of relaxation and tranquility, we developed a branding strategy that exudes calm and sophistication. At the heart of this strategy is a strong typographic wordmark, which serves as the brand's focal point, conveying elegance and serenity.

To enhance the visual appeal and align with the tranquil theme, we added a subtle watercolor background that transitions from white to blue or white to red, depending on the product's qualities. This gradient effect not only adds a touch of refinement but also visually represents the calming and invigorating effects of the products. The comprehensive project included the design and packaging for a variety of items, including candles, home sprays, reed diffusers, incense, and fragrances. Each element of the branding was meticulously crafted to ensure a cohesive and inviting aesthetic.