paulette world macaron day packaging

For the celebration of World Macaron Day, we created a vibrant and playful brand experience for Paulette Patisserie. Drawing inspiration from the bold and colorful world of pop art, I crafted a lively macaron pattern that adorned every element of the campaign. The project aimed to capture the delightful and whimsical nature of macarons, with bright, popping colors and dynamic compositions. The result is a visually stunning and memorable branding experience that brings the fun and flavor of World Macaron Day to life. Each package becomes a little piece of art, reflecting the charm and quality of Paulette's exquisite confections.