wayÚ Drinks

Wayú Drinks is a disruptive new company creating delicious low calorie lemonades with healthy benefits. In the design process one of our main goals was to uplift the natural ingredients used in each lemonade and make the brand flexible enough to exist in a wide variety of colors. With this in mind we created a labeling system based on strong typography, bright color and clear iconography. Since then Wayú has seen constant growth in new local and national markets and praised by its colorful and straight forward design.