mexikandela

Mexikandela, is a company dedicated to creating scented products inspired by the modern side of Mexico. They collaborated with Zinegraph to develop a unique brand identity. We crafted a typographic wordmark featuring subtle curves that evoke the fluidity of fire and scent.. The packaging design, inspired by the vibrant architectural style of Ricardo Legorreta, incorporates a bold and colorful palette, paying homage to his iconic designs. This combination of bespoke typography and striking packaging aims to present a sophisticated and contemporary image of Mexikandela's premium products.

Our objective was to blend the contemporary aspects of Mexican culture with Mexikandela's exquisite scents, creating a cohesive and attractive brand presence. The result is a visually captivating and culturally rich brand identity that enhances Mexikandela's appeal to a discerning, global audience.