paulette mamÁ 2022

For the Mother's Day 2022 campaign, we had the pleasure of designing an exquisite packaging project for Paulette Patisserie. Our concept revolved around the timeless elegance of flowers, which inspired us to create a series of bouquet illustrations. These delicate floral designs adorned the packaging, turning each box into a beautiful and thoughtful gift, perfect for celebrating the occasion.

To enhance the visual appeal and create a dynamic unboxing experience, we chose a palette of three enchanting colors: mint, pink, and lavender. These hues were carefully selected to evoke a sense of freshness, charm, and sophistication. The result was a cohesive and vibrant collection of packaging that not only protected the delightful treats inside but also added an extra layer of joy and beauty to the Mother's Day celebrations.