piggyback

For PiggyBack, a beloved breakfast spot in Colonia Americana, Guadalajara, we undertook a comprehensive rebranding project aimed at modernizing their visual identity while preserving the charm and familiarity that locals adore. The goal was to create a design that felt fresh and contemporary but still resonated with the restaurant’s established roots and whimsical aesthetic. We revamped the takeout packaging, marketing materials, uniforms, and merchandise, ensuring each element echoed the cute and iconic visual language PiggyBack is known for.

The new design features playful, illustrative elements and a clean, approachable typography that makes the brand instantly recognizable. The takeout packaging is now not only functional but also an extension of the dining experience, bringing a touch of PiggyBack's cozy atmosphere to customers’ homes.